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Copywriting Portfolio

Website Copywriting for Manpower Advisors

All pages

Date

2022

Brief

As a marketing executive at Manpower Advisors Pte. Ltd., I completed the website copywriting for https://www.manpoweradvisors.com/.

Website Copywriting for FindAMaid.sg

All pages

Date

2022

Brief

As a marketing executive at Manpower Advisors Pte. Ltd., I completed the website copywriting for https://www.findamaid.sg/.

Website Copywriting for E-commerce Store

Home and About Us Page for E-commerce store

Date

2022

Brief

As a freelance copywriter, I was hired to write the Home and About Us Page for https://nghuimintammy.wixsite.com/theecohelpsg.  

Website Copywriting for JERNN International Pte. Ltd.

Product descriptions

Date

2021

Brief

As a digital marketing executive at a ladies' shoe company, I was responsible for writing product descriptions for our Shopify website. w

Product descriptions

2 inch heels

 

  1. 70004: Channel your feminine side with this number, featuring a ribbon rhinestone detailing. Pair with a pencil skirt to elevate your- 9-5 ensemble.

  2. 70005: Elegant and refined, these heels feature ribbons and studs detailing. Team them with a blazer and pencil skirt for a more polished look.

  3. 70011: These classic patent leather pumps are a must-have for every woman. Pair them with a white tee and denims for a casual weekend finish.

  4. 70012: Nail that flirty look with these heels featuring a rhinestone ribbon. Style them with an A-line dress to score top style points.

  5. 70013: A classic style featuring dainty ribbon detailing with gold ends. Give your outfits an elegant finish when you wear these with denim jeans and a chiffon-sleeve top.

  6. 70018: The classic kitten heels gets a twist with these eye-catching buckle detailing. Team them with your favourite pantsuit.

  7. 70019: The classic chic of the season featuring timeless elements like the ribbon detailing. Goes perfectly with an asymmetrical dress.  

  8. 70020: Meet the new go-to shoe your workday edit has been waiting for. Featuring a flat ribbon detailing, these shoes immediately polishes up any formal workwear.

  9. 70021: Nothing says sexy like these pair of heels. Crafted with a pointed end, these work well in the office and a fun night of partying.  

  10. 70022: These adorable shoes are just what you need this season to stand out. Embellished with a pom pom, team these with solid colours for a playful and fun look.

 

2 and half inch heels

 

  1. 20005: Up your style game with these pair of v-cut heels. Pair them with your favourite formals to add an element of sophistication.

  2. 20006: A definite wardrobe essential, these versatile patent leather slingback with pointed front will add style points to any look. Pair them with anything from jeans to a maxi dress.

  3. 20022: Add a romantic flair to your look with these red heels with ribbon embellishment. Wear them with a cocktail dress for a visit to your favourite restaurant.

  4. 20026: Stand out with these pair of retro-inspired shoes. Featuring a rounded cap and stripe designed heels, style them with a colour block dress or printed dresses for a quirky twist.

  5. 20028: Sleek and sophisticated, these slingback beauties feature a snakeskin design. For days that demand a more elevated dress code, reach for these heels.

  6. 20029: A picture of elegance, these beauties feature a twisted ribbon embellishment. Add a hint of sophistication by pairing them with jeans and a cold-shoulder top.

  7. 20030: Paint the town red with these mary jane pumps with pearl accessories on the heel. These come on a stable block heel for added comfort. Style them with an A-line dress and a tote in the same colour family for a classic look.

  8. 20031: Romance is in the air. These elegant shoes feature a small flower which will immediately add a romantic element to your look. Pair them with a wrap dress with an asymmetrical hem.

  9. 20032: Achieve a simple silhouette with these versatile slingbacks with pointed caps. Try styling them with jeans or dresses to anything in between.

  10. 20033: Nothing stands out like these unique ombre heels. Go for a fun look by pairing them with print dresses and your weekend outfit is a-ok.

  11. 20034: Effortlessly transition from day to night in this number. These heels feature a crystal buckle on the vamp for that extra touch of sophistication.

  12. 20035: Add some oomph into your outfit with these heels. They come with a fur and diamante buckle embellishment on the front. Style these with cropped bottoms.

 

3 and half inch heels

 

  1. 30009: The classic heels get a quirky twist with these beauties featuring an asymmetrical ribbon detailing. Pair these with a high-low dress to show off your legs.

  2. 30021: Be an image of class and sophistication with these heels. Embellished with golden studs, these heels are further made with suede to exude a luxurious touch. Pair them with an evening dress to complete the look.

  3. 30028: Stand out this season. The staple heels get an update with bronze studs detailing all around. Goes fabulously with denims and your favourite crossbody.

  4. 30028P: Meet your go-to pumps of the season. Simple and stylish, this number goes well with almost any outfit.

  5. 30031: Pour some glitter and sweetness into your life with these heels. These unique ombre glitter pumps are sure to turn heads wherever you go. Try styling them with a simple shift dress.

  6. 30035: Simple yet sexy, these heels are a staple in any wardrobe. Team them with a pencil dress for a sleek finish.

  7. 30036: Evening affairs just got a lot classier with these velvet pumps. Pair these versatile beauties with a cocktail dress and a clutch.

  8. 30037: Wishing to add some elegance into your outfit? Don these mules with diamond straps with your favourite evening dress.

  9. 30038: Strut your stuff with these gathered knot detailing slingbacks. They go perfectly with a frill midi dress.  

  10. 30039: Add a little pizzazz into your look with these pumps. They feature ankle straps and unique cut-outs on the front. Style these with a denim dress.

  11. 30040: Be the centre of attraction wearing these pumps with golden stars detailing. Team them with jeans and white tee for your weekend shenanigans.

  12. 30041: Make a statement with these two-toned asymmetrical pumps. Pair them with solid colours and a simple tote bag.

 

Boots and sneakers

 

  1. 70001: Meet your new go-to boots for the season. These beauties come with lambskin lining for everyday comfort. Versatile and stylish, they go well with almost any outfit.

  2. 70007: The classic sneakers get a style update with simple lines and beautiful finishing. Pair these with a pullover, oxford button-down shirt and a tennis skirt for a preppy finish.

Blog Articles for LobangKingClub

Blog articles

Date

2018

Brief

As an intern at Orfeostory, a website and mobile apps development startup, I was tasked to write blog articles for the website of our in-house deals app, LobangKingClub. The blog can be found here: http://www.lobangking.club/blog/.

What HDB flats should singles buy?

Blog article

Date

2017

Brief

As a freelance copywriter, I was commissioned to write a blog article about what HDB flats singles should buy.

Article

What HDB flats should singles buy?


You sink into the sofa, turn on the television with a flick of the remote and sip into a glass of wine. Today is unlike any other day – it is your 35th birthday, marking the moment when you can officially own a home! Indeed, in order to purchase your first HDB flat as a single, you are required to be 35 years and above. Exceptions apply for widows and orphans, who can apply for a HDB unit once they turn 21. There are 2 types of HDB that singles can opt to buy: new 2-Room Flexi Flats or a resale flat.


New 2-Room Flexi Flats
First-timer singles can only purchase new 2-room flats in non-mature estates. These are neighbourhoods which are less than 20 years, such as Punggol and Sengkang. Such flats come with the full 99-year lease. This is provided that the buyer does not exceed the income ceiling of S$6,000.
The 2-Room Flexi Flat boasts a cosy layout, having a maximum floor area of 45m². It features a bedroom, bathroom, kitchen and storeroom.
It is considerably more affordable, costing between approximately S$90,000 to S$135,000, so it is no wonder that these flats are extremely popular at the moment. A balloting exercise in November 2016 revealed a 7:1 ratio of applicants to available units.
Adding on to that, another downside is the long waiting time. Successful applicants are expected to wait around 3 to 4 years for the flat to be built before it can be occupied.


Resale flats
These flats are not limited in terms of location and can be bought from the open market. One disadvantage of owning resale flats are the shorter remaining lease period. There are no income restrictions for owning such flats.
Buyers can choose from a myriad of choices from preowned 2-room to 5-room flats, executive flats and multi-generation flats. However, given the fierce demand for 2-room units currently, it is unlikely that they will be available anytime soon in the resale market. Resale flats can be notably larger than 2-room flats, with the 5-room flat sized at 110m².
Unsurprisingly, resale flats are pricier and it is approximated that a 3-room flat can cost anywhere from S$270,000 to S$350,000. However, owners can always choose to rent out unused rooms for additional income, after fulfilling the 5-year Minimum Occupancy Period (MOP), in order to compensate for the higher cost of purchase.


New 2-Room Flexi Flats vs. Resale Flats
At this point, you’re probably scratching your head, wondering what kind of unit singles should buy. There are a number of factors to keep in mind. Firstly, this depends on your long-term plans. For those who continue to remain single (no shame in that!), a new 2-room flat would be sufficient in meeting their needs. However, if there is a possibility of marriage, it is more reasonable to buy a resale flat. This also applies to individuals whose parents may decide to move in with them in future.
Secondly, singles have to deliberate if they are able to finance their home purchase. Yes, a resale flat may be superior to new 2-room flats in terms of size but this is untrue in regards to the affordability of both. A resale flat can cost up to 3 times the price of a new 2-room flat. In doubt, the wise choice
is to first purchase a new 2-room flat if the decision aligns with your future plans. One can always choose to upgrade in future anyway.

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